During a recent survey it was found that three-out-of-four consumers indicated they are more likely to pay attention to posters
and signage that feature fluorescent colours, and more than 90% of consumers said they are far more likely to remember
posters and signage printed in fluorescent colours.
- 31% believed fluorescent pink is the most iconic colour in art and culture, and the most personally engaging of the
fluorescent colours.
- Fluorescent colours “pop” in digital and print, which is why 55% said they would like to buy a printer that uses fluorescent
ink.
- 64.5% said it makes them feel happy, and 47% feel excited when they see fluorescent colours.
- Out of all the private sectors, including technology, retail, fashion, media, sports, travel and hospitality, it was the
entertainment industry that they most associated with fluorescent colours.